The Shelter Project
The Shelter Pet Project is the result of a collaboration between, The Humane Society of the United States and Maddie’s Fund, and the leading producer of public service advertising (PSA) campaigns, The Ad Council. The goal is to make shelters the first place potential adopters turn when looking to get a new pet, ensuring that all healthy and treatable pets find loving homes. The Shelter Pet Project does this by breaking down misconceptions surrounding shelter pets and communicating that “A person is the best thing to happen to a shelter pet. Be that person. Adopt.”
2.4 million healthy and treatable dogs and cats die in shelters each year. Search for your next dog our cat here.