24 Straight Hours of Nelly’s “Hot in Herre”
For 18 hours, Latino Mix 105.7 has been playing Nelly’s “Hot in Herre.” The stunt promotion is part of the format change for the radio station.
Stunt promotions are not a new thing. In July, a new Toronto radio station, Indie88, tested out its long-dormant FM signal by playing Rick Astley’s “Never Gonna Give You Up” for a full week.
Personally, I love the song. “Hot in Herre” not “Never Gonna Give You Up.” I don’t know if I love Nelly that much. What do you think? 24 hours of Nelly – yay or nay?
We must also consider whether the following fact is true: I WAS LIKE GOOD GRACIOUS, ASS IS BODACIOUS.